If you’ve been asking, “What’s the most popular Rolex model this year?”, you’re not alone. Whether you are considering purchasing your first Rolex or you already have a few in your collection, knowing which models make up the hot list is invaluable for keeping ahead of the game. We are well into 2025, the data is in, and certain models just keep flying off the shelves.
Some because of the history, others for their sheer beauty. I compiled this list after cross-referencing real-world trends, watching community rumbling,s and what’s flying off the resale market. These aren’t guesses. These are the watches people are actually buying — and not just putting in storage. People wear these things with pride. Let’s break it down.
1. Rolex Datejust
Year after year, the Datejust refuses to slow down. Ask any Rolex fan or dealer, and they’ll tell you—this one always sells. It doesn’t matter if you’re in New York or out in the suburbs; you’re bound to spot a Datejust or two. Why? Because it fits just about any lifestyle. You can wear it to a wedding or a backyard BBQ. It comes in different sizes and metals, and the dial options are just wild. There’s something about that fluted bezel and date window that people never get tired of. And honestly, who could blame them?
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2. Rolex Submariner
Ah, the Submariner. If you’ve been around watching talk even a little, you’ve heard the name. This is the one folks dream about when they think “Rolex”. It’s tough, good-looking, and seriously iconic. Whether you’re into the black dial or the green “Hulk” or “Kermit” versions, the Sub continues to crush it in sales. It’s not just a watch, but a statement. Even if you’ve never gone diving in your life, something about the Submariner makes you feel ready for anything. And yeah, it’s still one of the most popular Rolex models out there today.
3. Rolex GMT-Master II
Travelers love this one, no question about it. The GMT-Master II lets you track two time zones, which makes it super practical if you’re hopping between coasts—or even just juggling meetings with people across the globe. The “Pepsi” and “Batman” versions are still hot, but new ones with updated bezels are making waves this year. People want watches that say something, and the GMT-Master II says you move. You’ve got places to be.
4. Rolex Daytona
Let’s be real; this one’s never going out of style. The Daytona is a flex, plain and simple. If you see someone wearing it, you know they waited a long time or spent big money. Either way, it’s serious business. Racetrack roots, clean dials, and that chronograph function make it one of the best-selling Rolex of all time. These don’t sit long on display shelves. If you get the chance to grab one at retail, jump on it.
5. Rolex Oyster Perpetual
Here’s a sleeper hit. A few years back, the bright-colored dials caused a stir, and now the Oyster Perpetual just keeps riding that wave. It’s minimalist, but in the best way. For folks who want that Rolex quality without the flash, this is the go-to. It’s also a great pick if you’re new to watches and want to start strong. Plus, it wears super comfortably. No-frills, all-class.
6. Rolex Day-Date
Also known as the “President”, this model brings a whole different energy. The Day-Date isn’t shy. It’s confident. It’s usually seen in gold or platinum, and it tells people you’ve made it. It’s got that full day-of-the-week display, and that little feature makes it feel extra refined. In 2025, it’s still dominating among folks looking for elegance with attitude. You don’t buy a Day-Date to blend in. You wear it to stand out.
7. Rolex Explorer II
Now here’s one for the adventurous types. The Explorer II does not shout or demand attention, but that is also what is attractive about it. It’s just as fly while hiking the trails of Colorado as it is at Sunday brunch. The orange 24-hour hand is a touch of flash, and its durable build offers reassurance; it’s built to withstand some dings and keep running. It’s becoming increasingly popular for people who want their Rolex to have a story.
8. Rolex Sea-Dweller
If the Submariner feels slightly too ordinary for you, then the Sea-Dweller might be the upgrade you’re looking for. It’s larger, more adventurous, and constructed to go even further underwater, though most owners never take it that far. What makes it special is how rare it feels. It’s not on everyone’s radar, but that’s changing. This year, more buyers are realizing that the Sea-Dweller hits that sweet spot between heavy-duty performance and clean design.
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9. Rolex Yacht-Master
This one’s got a sport-luxury blend that appeals to folks who want function but also flash. It doesn’t feel over-the-top, but it definitely has more flair than the tool watches. Whether you’re picking the Rolesium (steel + platinum) or a rose gold version with a rubber strap, it’s just got that laid-back, “I’ve got taste, but I don’t need to shout about it” feel. And in 2025, a lot more people seem to be catching on.
10. Rolex Sky-Dweller
Saving one of the smartest for last. The Sky-Dweller’s been gaining attention fast. It’s not your basic Rolex—it’s got an annual calendar and second time zone display all baked in. You might need a minute to learn how to set it, but once you do, it’s smooth sailing. If you like your watches with brains and beauty, this one delivers. It’s also rising on the resale charts, which tells you it’s more than just a passing trend.
Final Thoughts
So, what are the top-selling Rolex models this year? You’ve just seen them. These ten are leading the charge in 2025, not just for collectors but for people who want something lasting on their wrist. If you are buying your first Rolex, the Oyster Perpetual or Datejust is are no-brainer choice. If you’re a bit more steeped in the watch world, maybe it’s the Daytona or Sky-Dweller that’s calling your name.
But either way, there is good news: you’re not simply buying a watch. You’re getting something that will stand out to you every time you put it on. That’s what makes Rolex more than just hype. If you’ve got your eye on one of these, make sure you go with a trusted seller and check the waitlist situation early. These watches don’t wait around.
